San Diego Company Seeks Help to Update Nationally Recognized Jingle


Do you remember watching Chicken of the Sea commercials when growing up?  If your memory is starting to fail you, maybe you can jog it by listening to their catchy jingle. Its lyrics “Ask any mermaid you happen to see, what’s the best tuna? Chicken of the Sea!” and its mermaid logo have made Chicken of the Sea one of the most recognized brands in America.

The purveyor of tuna fish and other seafood has been based in University City and then Mira Mesa in recent years. The company made headlines a couple years back when Jessica Simpson got confused during a taping of her reality TV show wondering if there was chicken or tuna in a can of Chicken of the Sea.  As part of the resulting hoopla, she ended up making her way down to a Carmel Valley hotel to meet company employees and sing the famous jingle.

Chicken of the Sea just announced they are hosting a contest to see who can come up with the best new rendition of their famous lyrics.  If you are one of the first 100 to respond with a 30 – 90 second jingle, you’ll receive an iPod Shuffle.  The Grand Prize Winner will receive a behind-the-scenes tour, celebrity style, of Hollywood and a truckload of seafood for their local Second Harvest food bank. Get all of the details at the Mermaid Jingle Jam.

So, San Diegans, can you come up with the best jingle as part of a local company’s national contest?

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